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Leveraging the Check In

Article written by Nick

Food for Thought

First off, Happy Leap Day!

As I sit here over a cup of coffee staring out of the 50 year old windows of one of West Palm Beach’s most delectable breakfast restaurants, I pause to reflect on the disservice of not offering a check in deal on Foursquare.  You’re probably thinking, it’s a 50 year old diner, what do you expect?  The truth of the matter is that this place is although, yes, very old it is the antithesis of a stereotypical blue hair southern diner.  Psychedelic art lines the painted brick walls and indie music or rock reverberate the Bose speakers throughout.  This old diner is a hot spot for late night dinning and should be astute enough to know that they need a checkin special.

To their credit, it appears they’ve taken at least a little bit of time to register for  the “American Express Shop Small” campaign but that doesn’t help me considering I don’t use an AMEX card.

So, what am I really saying?

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Go-to Marketing Research Websites

Article written by Nick

Any good Marketing Strategist will tell you that strategy is all about research.  With that, you can save a lot of time by bookmarking and subscribing to credible sources.  Here are a few sites that we use as our go-to marketing resources:

 

E-Marketer - Digital Marketing Intelligence for Business

E-marketer is a go to resource for topics such as Social Media, Branding, or Consumer Behaviors and more.  One of the best things about e-marketer is that every story comes with a companion graph or chart that illustrates relevant data pertaining to the topic like the one below.

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